# Livehaf: Redefining Everyday Fashion and Career Growth in Indonesia
Livehaf has carved a unique niche in the Indonesian fashion landscape as a premier e-commerce destination for modern, everyday apparel. Originating from the mantra “Live Healthy And Fit,” the brand initially launched as an athletic wear specialist. However, since a strategic pivot in 2017, Livehaf has successfully transitioned into a powerhouse for high-quality daily wear. Since 2015, the brand has cultivated a reputation as one of the most trusted names on Instagram, consistently delivering value to urban professionals and cost-conscious consumers who prioritize style without the premium price tag.
While categorized as a Small to Medium Enterprise (SME), Livehaf operates with the ambition of a global industry leader. With a mission to become the world’s top fashion brand, they rely on a community-driven approach and a relentless commitment to creative excellence.
## The Role: Senior Creative Content Strategist
At Livehaf, the Senior Creative Content Strategist is the heartbeat of the creative department. This role goes beyond simple content creation; it involves transforming abstract concepts into compelling narratives that resonate with our target audience. You will be the architect of our pre-production strategies, ensuring every campaign is tailored to specific platforms and culturally relevant trends.
Key Responsibilities
As a Senior Creative Content Strategist, your daily impact involves a blend of logistical precision and creative vision:
* Strategic Planning: Develop comprehensive pre-production checklists, ensuring every element—from talent and location to props and product—is perfectly aligned with team goals.
* Content Management: Handle the batching, uploading, and expert copywriting for TikTok and Instagram, ensuring maximum reach and engagement.
* Talent and KOL Coordination: Identify, reach out to, and manage relationships with Key Opinion Leaders (KOLs) and models. You will negotiate partnerships, manage deliverables, and ensure brand alignment.
* Production Logistics: Oversee venue reservations, vendor liaising, and on-site support during photoshoots and video productions.
* Scriptwriting: Demonstrate your creative flair by writing at least eight high-performance TikTok scripts every month.
* Administrative Excellence: Maintain organized digital and physical databases for all creative materials, manage invoices, and handle expense reports to ensure the team functions smoothly.
## What It Takes to Succeed
To excel in this role, you must be as passionate about pitching an idea as you are about executing it. We are looking for an individual who thrives in a fast-paced environment and possesses a deep understanding of the digital landscape.
Professional Requirements
* Education & Experience: A Bachelor’s degree in any field with at least two years of proven experience in creative content strategy.
* Platform Expertise: Advanced knowledge of TikTok algorithms, current Indonesian digital culture, and the ability to spot emerging trends before they peak.
* Creative Skillset: A seamless blend of technical and creative abilities, including top-tier scriptwriting and copywriting skills.
* Organizational Prowess: A highly organized individual with meticulous attention to detail and a portfolio demonstrating successful creative campaigns.
* Team Dynamics: A collaborative spirit ready to work closely with the Assistant Creative Content Supervisor and Senior Videographer to push the boundaries of the fashion retail industry.
## Why Join the Livehaf Creative Team?
This position offers more than just a job; it provides an opportunity to work at the forefront of the Indonesian fashion e-commerce scene. You will engage with high-profile talent, manage viral-ready projects, and contribute to the growth of a brand with global aspirations. If you are ready to apply your strategic mindset in a full-time capacity at our BSD, Tangerang office, we invite you to help us shape the future of everyday fashion.